Customer Insights for a Stronger Reference Program

Understanding your customers better is a great way to help you build a stronger reference program. The better you know them and how they think, the better you'll be able to connect with them, know how to approach them, know when to approach them, etc. One way to understand customers better is through Customer Insights. "Customer Insight is the collection, deployment and translation of information that allows a business to acquire, develop and retain their customers." (Wikipedia - Customer Insights)

Here are some of my favorite resources I've found around Customer Insights:

• Websites - 1to1 media, Customer Think, Loyalty Magazine
• LinkedIn Groups - Customer Intelligence & Insight, Customers 1st and Customer Think
• Companies - McKinsey & Company, Bain & Company,
• Universities - Harvard Business Review (my favorite!), The Center for Customer Insights at the Yale School of Management

Do you have a favorite resource? Please share!