Customer Reference Program Maturity Models

Customer Reference programs come in all shapes and sizes. But whether you are building a reference program for a small company with 50 employees or an enterprise with 50,000 employees, one reference program concept is consistent. That is the concept that reference programs are at different stages of maturity. Point of Reference provides solutions to help companies build their reference programs and has developed software to help reference managers track references.

The four maturity levels of customer reference programs are:

• Level 1 - Underdeveloped
• Level 2 - Emerging
• Level 3 - Focused
• Level 4 - Advanced

Visit Point of Reference website to download their white paper titled "Customer Reference Program Maturity Model" or to access their other tools. How mature is your reference program?