- Analysts such as Forrester and Gartner have done research around this topic. If you have a relationship with them reach out to your representative there to get you the research. Richard Fouts is the analyst at Gartner and Laura Ramos used to cover this for Forrester.
- Vendors - There are many vendors who are experts in customer reference program management. There's Big Sky Communications, BoulderLogic, Metia, Point of Reference and Bill Lee of the Customer Reference Forum.
Friday, September 17, 2010
Customer Reference Program Research
If you are just starting a program or wanting to start one, one thing you'll probably be interested in is research around customer reference programs. Maybe your manager wants you to justify headcount/budget or maybe you just want to know best practices around this exciting field. Here are some resources that I have found and please leave others if you know some. Thanks!
