When you are starting your program, one thing that is helpful is to have a customer reference program overview flyer. There are many ways you will use a program overview including posting on your website, selling your program internally, sending to customers, sharing with partners/resellers, and giving to your sales teams.
This collateral should include the following: program overview including levels if you have them, benefits for the customer, explanation of the different reference program opportunities, sample reference customers and how to sign up for your program. Some companies are putting their reference program information online but some still have a program brochure. Here are some sample reference program flyers to get your creative juices flowing:
