Recently I had someone ask me what a customer reference program was. They were wondering if a company has success stories and video testimonials does that mean they have a customer reference program?
This is how I see it. Someone has a reference program if they have a reference manager dedicated to managing the program and processes for references, success stories and testimonials. Now what you can have is different levels of maturity that your program is at. Point of Reference, a customer reference program vendor, has developed customer reference assets around Customer Reference Program (CRP) Maturity Model. This self-assessment tool helps you understand the current state of your program and chart a course for success. Find out more about this tool here
They have some other great whitepapers and resources too. Check out their "Customer Reference Tools & Knowledge"" website
Happy Referencing!
